Date/Time
Date(s) - November 14 2024
9:30am - 4:00pm
Location
Birmingham Botanical Gardens, Birmingham B15 3TR
Welcome to the Digital Trade Roadshow, where the future of global commerce takes centre stage.
Whether you’re here to network, learn about the latest trends, or refine your business strategies, this conference is designed to equip you with the tools to thrive in the digital trade landscape.
As businesses increasingly harness digital technologies to expand across borders, this event brings together experts from diverse fields to explore the critical elements that drive success in the digital marketplace.
Throughout the conference, we’ll delve into the transformative role of data analytics, uncovering how advanced insights can optimise supply chains, predict market trends, and refine customer engagement strategies. We’ll also tackle the growing importance of AI and cybersecurity, discussing the latest innovations to safeguard digital infrastructure and protect sensitive trade data in an increasingly connected world.
Additionally, building and scaling a global brand will be a key focus, with industry leaders sharing their strategies for maintaining authenticity, navigating cross-cultural challenges, and leveraging digital platforms and social media to create lasting global impact.
Whether you’re here to network, learn about the latest trends, or refine your business strategies, this conference is designed to equip you with the tools to thrive in the digital trade landscape.
Let’s shape the future of global commerce together!
Why attend?
The event is designed to be valuable for a wide range of individuals, including business owners, entrepreneurs, marketing professionals, international trade enthusiasts, e-commerce practitioners, and anyone seeking to enhance their understanding of digital trade and stay updated on technological advancements. Digital Trade can support in:
1. Global Reach: Digital trade opens international markets, allowing businesses to reach customers beyond their local areas. This global access can significantly expand their customer base.
2. Cost Efficiency: Operating online can reduce overhead costs associated with physical storefronts. Digital tools and platforms often offer scalable solutions that can save money and improve profit margins.
3. Data-Driven Insights: Digital trade provides valuable analytics that help businesses understand customer behaviour, preferences, and trends. This data can inform marketing strategies and product development, leading to more targeted efforts.
4. Enhanced Customer Engagement: Digital platforms facilitate direct communication with customers, fostering stronger relationships. Engaging through social media, email, and personalised marketing can boost customer loyalty and retention.
5. Adaptability: The digital landscape is constantly evolving, and businesses engaged in digital trade can quickly pivot their strategies in response to market changes, consumer trends, or emerging technologies.
6. Increased Sales Opportunities: E-commerce platforms and digital marketing can drive significant sales growth by making products accessible 24/7 and allowing for various purchasing options, such as mobile shopping.
7. Innovation and Collaboration: Embracing digital trade encourages businesses to adopt new technologies and collaborate with others in the digital ecosystem, driving innovation and staying competitive.
8. Sustainability: Digital trade can reduce the environmental impact associated with traditional retail, such as energy consumption and waste, aligning with growing consumer preferences for sustainable practices.
In a world that increasingly relies on digital interactions, businesses that embrace digital trade are better positioned to thrive and adapt to the future.
What to expect:
To ensure you get the most out of the event, we encourage visitors to build your own unique programme for the day, below is a snapshot of what you could be part of:
Exhibition Zone
Meet with a range of public and private sector businesses who can help your business grow
1-1 Meetings
Book meetings on the day with our DBT e-commerce, Digital Trade Specialist Advisers and key partner organisations.
DBT Zone
Meet with our local team of International Trade Advisers (ITAs), Sector Specialists and Thematic Advisers and learn about DBT Support.
Workshops
Attend workshops designed for both B2B and B2C companies seeking to enhance their digital journey and supporting you to drive business growth:
Secure your place:
This is a great opportunity for you to engage with a range of experts and get an update on all things digital. We expect this event to sell out quickly so register today to avoid disappointment.
To Register click here
For any other export related enquiries contact the Department for Business and Trade in the Midlands at dbtmidlands@businessandtrade.gov.uk.
