- Record percentage of EMR customers choose digital tickets
- Nearly 80 per cent opt for paper free products
The number of customers using digital tickets on East Midlands Railway (EMR) services has hit a record high, with the latest figures showing an uptake of nearly 80 per cent.
The figures, which cover the period from Sunday, 5 January 2025, to Saturday, 1 February 2025, show that 79.90 per cent of all tickets bought were digital, with customers opting for the convenience of purchasing tickets on their own devices.
Digital train tickets offer several benefits compared to traditional paper tickets. Firstly, they are more convenient, as they can be easily purchased, stored, and accessed on customers’ smartphones or other digital devices.
There is no need to visit a physical ticket office or wait for tickets to be delivered by post. Digital tickets also reduce the risk of losing or forgetting paper tickets, as they are securely stored in a digital wallet or email.
Furthermore, digital train tickets are environmentally friendly, as they help to reduce paper usage and waste. They also provide greater flexibility, allowing passengers to access their tickets at any time without the worry of carrying physical copies. Lastly, digital tickets can often be exchanged or refunded online, providing added convenience for travellers.
For those who prefer a paper ticket, they can still be purchased over the counter from ticket offices at staffed stations.
Simon Pready, Commercial Director at East Midlands Railway, said: “With nearly 80 per cent of tickets now purchased digitally, it’s clear that customers value the ease and flexibility that digital ticketing provides.
“Whether it’s avoiding queues, reducing paper waste, or having instant access to tickets on their phone, digital options are transforming the way people travel. Of course, for those who prefer a traditional paper ticket, that option remains available at our staffed stations.”