The Rail Safe Friendly programme is thrilled to share that DB Cargo has reaffirmed its dedication by continuing as a gold partner, which will allow outreach to an additional 150 schools.
Rail Safe Friendly, managed by Learn Live, is designed to educate children about the hazards of the railways, through engaging digital content that is delivered directly to schools. Since its inception in March 2023, the programme has successfully reached over 3.5 million young individuals across more than 8,000 schools, significantly contributing to the safety of children in proximity to railway environments.
Stuart Heaton, Managing Director of Learn Live and Rail Safe Friendly, expressed his enthusiasm regarding this partnership:
“Our partnership with DB Cargo is vital in promoting rail safety awareness among young people, and we are grateful for their ongoing support in this critical programme.”
In addition to their financial contributions, DB Cargo is actively working to amplify the programme’s impact within their organisation by implementing a thorough internal communication strategy. This initiative seeks to inform employees about the programme’s objectives and motivates them to connect with local schools, disseminating vital rail safety information that benefits both their families and the wider community. Collaborating with Learn Live, they have created a video to effectively convey this message and involve their staff.
Stuart further remarked on the inspiring commitment shown by DB Cargo in safeguarding future generations as they navigate railway systems:
“Their proactive approach not only cultivates a culture of safety within their workforce but also creates a positive ripple effect that benefits families and communities at large.”
Neil Hutchinson, Safety Director at DB Cargo echoed this sentiment, expressing pride in supporting the Rail Safe Friendly programme:
“We take great pride in our support for the Rail Safe Friendly programme and aim to instill that pride in our staff as well. To achieve this, we have implemented a comprehensive communication strategy that not only engages our employees but also empowers them to educate schools and young people about rail safety, ensuring their well-being.”
With the backing of partners like DB Cargo, the Rail Safe Friendly programme continues to expand its reach and effectiveness, underscoring the vital role that rail safety education plays in ensuring the well-being of future generations.
The Rail Safe Friendly programme has received a nomination for its significant influence on corporate social responsibility at this year’s Spotlight Rail Awards. This prestigious annual event recognises outstanding achievements in the rail sector, paying tribute to leading companies and individuals while showcasing innovative practices and remarkable contributions to the industry.
To find out how you can support the Rail Safe Friendly programme and for free resources visit railsafefriendly.com