- The Spirit of Christmas campaign will see money from sandwich sales donated to children’s charity
- Money will be used to support Meals and More
- The charity supports children who have limited access to food provision and activity during school holidays
East Midlands Railway (EMR) is teaming up with its sandwich supplier to support a campaign aimed at raising money for a children’s charity.
The Spirit of Christmas campaign will see 25 pence from every Simply Lunch Vegan Festive Feast sandwich donated to Meals & More.
The charity aims to tackle holiday hunger and social isolation affecting children who have access to free school meals during term time but face inadequate food provision during school holidays.
To help, Meals & More works to provide funding and stability to enable holiday clubs across the UK to offer nutritious food and social activities for the children who attend.
This collaboration, which is also supported by Quorn, is expected to have a significant positive impact on the lives of vulnerable children.
Philippa Cresswell, Customer Service Director at EMR, said: “We’re thrilled to again take part in this meaningful campaign. I’m confident the sandwich will be a favourite festive treat for our customers, especially knowing their choice will help support such a fantastic charity.”
William Page, Marketing and Digitalisation Director at Simply Lunch, said: “Last year’s campaign showed the real difference we can make when we come together, and this year, we’re able to go even bigger thanks to the incredible support of our customers and partners.
“We hope to raise more funds than ever before and reach even more children who need our help. A heartfelt thank you to all our EMR customers for joining us in this mission.”
