Loughborough-based Flotec, a trusted and leading supplier of reliable hose and engineering solutions to the rail market, gains an official qualification in equality, diversity, and inclusion.
On Wednesday 26th July, Flotec’s Head of Marketing Barry Michael Aldridge earned an official badge and qualification in equality, diversity, and inclusion.
The course was provided by the Chartered Institute of Marketing (CIM) and professionally orchestrated by David Hare, CIM Course Director.
Titled ED&I in Marketing Principles, the learning outcomes for Barry were:
- Gaining and understanding of the fundamental principles of Equity, Diversity, and Inclusion (ED&I)
- Gaining and understanding of the benefits of integrating ED&I into marketing communications so that customers and employees feel that they belong
- Gaining and understanding of the impact of stereotyping and unconscious bias
- Increased awareness of the powerful emotions around the ED&I conversation, so that marketing initiatives have the right impact
- Learning of the guiding principles from examples of best and worst practice in marketing campaigns
- Challenge outdated assumptions and learning of how to create diverse, un-stereotyped and inclusive content that is authentic to the Flotec brand, relatable and in touch with the real world
Speaking of the course, Aldridge, said:
“Equality, diversity, and inclusion is a subject matter incredibly close to my heart and I have been a long-time believer in the need to align commercial business conduct with ethical behaviour. Flotec is a wonderful example of how this can be done.
I wanted to gain an official ED&I qualification and for me, the Chartered Institute of Marketing seemed like the natural organisation to support me in achieving this.
Earning the CIM badge accompanies previous work done to make Flotec a disability confident employer and the signing of the Railway Industry Associations EDI Charter.
Moving forwards, I would like Flotec to be recognised as an SME ambassador for ethical business conduct within the rail supply chain.
Obviously, I enjoy the prospect of having more direct involvement with the wider rail sector, demonstrating the needs and advantages of adopting EDI strategies and behaviours.”
